EMBLAZE® is a worklife experience company that specialises in providing highly imaginative communication consulting services that serve the new world of work.
THE IN-HOUSE INFLUENCER
A new voice within the company narrative
Why Influworker?
[in•flu•work•er] noun
The paradigm of influence, once built on power, authority and visibility, was revolutionised during the dawn of social media. Share of voice no longer depended on who shouted the loudest or was seen most frequently. Now, consumers could create a dialogue with their favourite brands; seeking characterful interactions which humanised the buying experience.
But trust remained the one characteristic that no marketer could artificially engineer – a quality that was later transacted by way of endorsement from a valued personality: the Influencer.
What if the same notion of influence was applied to the workplace? Imagine rising personalities who share an authentic voice to the workplace, placing affinity over authority and enabling company conversations to circulate with greater richness. Collaborating with leaders, distilling initiatives into engaging soundbites, building the internal community and making employees feel more invested in the textures of company life. Imagine the Influworker.
Their qualities
The roles they perform
Messenger
Influworkers distribute messages from all areas of the company, infusing the narrative with their own unique perspective and style of communication. This level of authenticity transforms workplace matters into a relatable and emotionally rich conversation involving all aspects of the business.
Result: A company-wide understanding of the company’s main talking points.
Connector
Emanating from within the employee community and not above it, the Influworker builds personal, functional and behavioural connections within the company by stimulating relevant conversational content, which tunes in to the business. This sense of belonging increases human connectivity and personal wellbeing.
Result: More valuable relationships develop across the company with less cultural division.
Curator
Understanding the company pulse enables the Influworker to manifest noteworthy content that aligns to the biggest company and worklife talking points. A master of curation, the Influworker will actively curate interviews, invite guest creators and distill soundbites and ideas from company announcements to create an engaging stream of content.
Result: There's greater emotional investment and better inclusion throughout the business.
Inspirer
Through their positive modes of self-expression, Influworkers set an aspirational standard of conduct that will inspire their coworkers. This inspires those around to ponder how far they can push their performance and benefit also from opportunities to increase their influence.
Result: A culture of progression, where confidence is high and employees are focused.
Influworker in
the media
Additional content that explores the Influworker concept in greater detail can be found on various discerning social channels. Most notably is the powerful conversation EMBLAZE's Merlyn Jeffery held in collaboration with Career Confidence Coach, Gaurav Ashisha. Watch now >>
Am I the most influential person within your organisation?
" ...So how is it that someone like me – in my late 20s, with few striking leadership qualities, working in the third tier of a credible professional services firm – has as much influence as the Chief Executive?"
Meet the Lead Influworker
Author, speaker, mentor and corporate self-image specialist Camilla Collins mentors employees as they grow in confidence and emerge into in-house influencers.
Through a series of interactive sessions, Camilla guides employees through her influence programme designed to elevate thinking, sound-board mental blocks, share aspirations and rehearse speaking and performance techniques.
Author
Writer of the best selling title '#NoFilterNeeded' – a handbook on how to dismantle harmful self image myths to help to boost your self confidence.
Presenter
A commanding motivational speaker at corporate team building sessions, private events and schools, as well as host of her own YouTube channel.
Coach
Mentoring on a one-to-one basis or at group level, Camilla manoeuvres her clients through a transformative self-discovery framework.
High achiever
With a highly engaged following on numerous social channels, Camilla has achieved great success in personal development, health and fitness, entrepreneurship and the media.
Self-image
A prolific health, motivation and mindset practitioner, Camilla introduces mentees to the intrinsic and extrinsic elements that contribute to a sense of self-esteem, unlocking any psychological barriers in the process.
Expression
With true influence hinging on delivery, Camilla teaches how to form persuasive and engaging written text and how to fearlessly present with vigour and authenticity.
Master workplace influence
A three month journey of transformation for aspiring inhouse influencers.
Gain insights from the past:
Students will: Clarify their strengths, how to play to them and bring ease to their progression. Acknowledge their weaknesses, realise how to sidestep them and conserve their energy.
Find assurance from within:
Students will: Discover the principles that will be their internal flame of conviction and police the quality of their actions – settling the natural anxieties that arise when one prepares to be unforgettable.
Build essential habits:
Students will: Take on the lifestyle and mindset techniques of the Influworker – which will result in greater levels of creativity, fulfilment and wellbeing.
Redefine your capabilities:
Students will: Increase their resilience and standards in relation to external influences, from critiquing the social media they follow to dissecting criticisms of themselves. Resulting in a more focused, peaceful and productive mind.
Captivate your audience:
Students will: Refine their public speaking skills and learn how to pair the audience's desires with their own within a powerful presentation structure.
Pursue your ambitions:
Students will: Be at one with their carefully-curated personal brand, have measurable goals to move forward with, and fully understand their strategy to gain influence and succeed.
Discover
INFLUWORKER is a pioneering worklife discovery experience that will go live with its first cohort of mentees in January 2022. Register your interest on behalf of yourself or your place of work.
Register your interest
Digital Experiences
Design Strategist
Hello, I'm Merlyn.
INFLUWORKER is an immersive worklife discovery experience which is set to shift the way in which we engage our internal communities. As with any innovation, there are bound to be some questions. As someone who has been close to the production of this initiative I invite you to get in touch with anything you'd like clarity on.
Contact me
Control your destiny through mastering the ability to influence your surroundings.
Would you like a complimentary copy of our pilot publication 'Mastering Influence' in which we discuss the key ideas behind becoming an inhouse influencer?
Request now