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ENCHANTING THE WORLD OF WORK

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INFLUENCE
INFLUENCE

is today's currency of cultural engagement

INFLUENCE
INFLUENCE

is today's currency of cultural engagement

INTRODUCING

What if the most influential people within your company were not measured by status?

What if you could stimulate conversation within the company – about the things that matter – alighting a sense of belonging with an effortless perpetual energy?

What if you could unite your teams through a common philosophy: driven not by authority, but by a collective loyalty to the pursuit of success and fulfilment for the employer and for one another?

THE IN-HOUSE INFLUENCER

A NEW VOICE WITHIN THE COMPANY NARRATIVE

Influence is today's currency.

The concept of an ‘Influencer’ is a familiar term to the point that it has become a recognised profession.
They were a 2010s phenomenon; around the same time the social networks gave us a platform to use our lives as content. This gave rise to personal branding which saw personalities overtake brands in the hearts of consumers.
Brands took note, and began to partner with influencers to access their audiences. And since realising the power of personalities in marketing, they're starting to turn their gaze inwards.
Though many brands will be tempted to maintain traditional leadership models, which were designed to cascade power down through the ranks, this will continue restrain the vital workplace qualities for employee advocation: a strong sense of belonging, a greater purpose and human connectivity.
In contrast, Influworkers distribute key messages from their genuine perspective, focusing on their natural areas of affinity. This unmistakeable honesty and enthusiasm transforms the company narrative into a relatable and emotionally rich conversation.
We believe that the new world of work isn't measured by square foot, nor built from brick and glass. It's set to be constructed from far more precious materials: enlightening company philosophies, soulful purpose and emotional unity.
Influworkers are the magnetic team players and heart-stirring advocates essential to this workplace transition. Discover and elevate them now.
FIND OUT MORE

Why Influworker

[in•flu•work•er]  noun

The paradigm of influence, once built on power, authority and visibility, was revolutionised during the dawn of social media. The chase for share of voice no longer depended on who could shout the loudest or be most frequently visible. Consumers would create a dialogue with their favourite brands; seeking characterful interactions which humanised the buying experience.

But trust remained the characteristic that no marketer could artificially engineer – a quality that was ultimately transacted from a valued personality, and so the Influencer was born.

Influworkers
Leaders

Parallels between brand and Influencer, workplace and personalities, reveal a cultural dimension fuelled by empathy. Here, traditional leadership models embrace a voice that places affinity over authority, enabling company conversations to emanate with greater richness. An independent voice that keeps the business engaging. Collaborating with leaders, distilling initiatives, building the internal community and making employees feel more invested in the textures of company life. They are Influworkers.

Our audience, an aspirational employee eager to develop their skills and achieve their goals.

Key qualities

PERSUASIVENESS

They are compelling when they communicate, causing teams to rally behind powerful ideas and company objectives.

The roles they perform

1

Messenger

Influworkers distribute messages from all areas of the company, infusing the narrative with their own unique perspective and style of communication. This level of authenticity transforms workplace matters into a relatable and emotionally rich conversation involving all aspects of the business.

Result: A company-wide understanding of the company’s main talking points.

2

Connector

Emanating from within the employee community and not above it, the Influworker builds personal, functional and behavioural connections within the company by stimulating relevant conversational content, which tunes in to the business. This sense of belonging increases human connectivity and personal wellbeing.

Result: More valuable relationships develop across the company with less cultural division.

3

Curator

Understanding the company pulse enables the Influworker to manifest noteworthy content that aligns to the biggest company and worklife talking points. A master of curation, the Influworker will actively curate interviews, invite guest creators and distill soundbites and ideas from company announcements to create an engaging stream of content.

Result: There's greater emotional investment and better inclusion throughout the business.

4

Inspirer

Through their positive modes of self-expression, Influworkers set an aspirational standard of conduct that will inspire their coworkers. This inspires those around to ponder how far they can push their performance and benefit also from opportunities to increase their influence.

Result: A culture of progression, where confidence is high and employees are focused.

Influworker in
the media

Additional content that explores the Influworker concept in greater detail can be found on various discerning social channels. Most notably is the powerful conversation EMBLAZE's Merlyn Jeffery held in collaboration with Career Confidence Coach, Gaurav Ashisha. Watch now >>

Am I the most influential person within your organisation?  

" ...So how is it that someone like me – in my late 20s, with few striking leadership qualities, working in the third tier of a credible professional services firm – has as much influence as the Chief Executive?"

Meet the Lead Influworker

Author, speaker, mentor and corporate self-image specialist Camilla Collins mentors employees as they grow in confidence and emerge into in-house influencers.

Through a series of interactive sessions, Camilla guides employees through her influence programme designed to elevate thinking, sound-board mental blocks, share aspirations and rehearse speaking and performance techniques.

Author

Writer of the best selling title '#NoFilterNeeded' – a handbook on how to dismantle harmful self image myths to help to boost your self confidence.

Presenter

A commanding motivational speaker at corporate team building sessions, private events and schools, as well as host of her own YouTube channel.

Coach

Mentoring on a one-to-one basis or at group level, Camilla manoeuvres her clients through a transformative self-discovery framework.

High achiever

With a highly engaged following on numerous social channels, Camilla has achieved great success in personal development, health and fitness, entrepreneurship and the media.

Self-image

A prolific health, motivation and mindset practitioner, Camilla introduces mentees to the intrinsic and extrinsic elements that contribute to a sense of self-esteem, unlocking any psychological barriers in the process.

Expression

With true influence hinging on delivery, Camilla teaches how to form persuasive and engaging written text and how to fearlessly present with vigour and authenticity.

Where Camilla can help:

LIFESTYLE

With greater levels of confidence and clarity, the Influworker has the self-assurance needed to unite others.

CONFIDENCE

With greater levels of confidence and clarity, the Influworker has the self-assurance needed to unite others.

PERFORMANCE

With greater levels of confidence and clarity, the Influworker has the self-assurance needed to unite others.

Master workplace influence

A three month journey of transformation for aspiring inhouse influencers.

Gain insights from the past:

Students will: Clarify their strengths, how to play to them and bring ease to their progression. Acknowledge their weaknesses, realise how to sidestep them and conserve their energy.

Find assurance from within:

Students will: Discover the principles that will be their internal flame of conviction and police the quality of their actions – settling the natural anxieties that arise when one prepares to be unforgettable.

Build essential habits:

Students will: Take on the lifestyle and mindset techniques of the Influworker – which will result in greater levels of creativity, fulfilment and wellbeing.

Redefine your capabilities:

Students will: Increase their resilience and standards in relation to external influences, from critiquing the social media they follow to dissecting criticisms of themselves. Resulting in a more focused, peaceful and productive mind.

Captivate your audience:

Students will: Refine their public speaking skills and learn how to pair the audience's desires with their own within a powerful presentation structure.

Pursue your ambitions:

Students will: Be at one with their carefully-curated personal brand, have measurable goals to move forward with, and fully understand their strategy to gain influence and succeed.

Discover

INFLUWORKER is a pioneering worklife discovery experience that will go live with its first cohort of mentees in January 2022. Register your interest on behalf of yourself or your place of work.

Register YOUR Interest

Meet our Lead Influworker

Camilla Collins

"Hi, I'm a self image specialist, lifestyle coach, author, and practiced speaker. In my experience I have found that influence can get a company far, it's what attracts and secures the best opportunities and brings ease to big company objectives. I will lead students to become the most confident and influential version of themselves so they can serve others, and themselves, with their ability to communicate and unite."

FOLLOW me on instagram
A portrait of Merlyn Jeffery, Digital Ambitions at EMBLAZE. She ensures that experiences flow, and that the platform fulfils the desires of our partners.
MERLYN JEFFERY
SPACELESS WORKPLACE

Hello, I'm Merlyn.

INFLUWORKER is an immersive worklife discovery experience which is set to shift the way in which we engage our internal communities. As with any innovation, there are bound to be some questions. As someone who has been close to the production of this initiative I invite you to get in touch with anything you'd like clarity on.

contact me

The features of a Worklife Host

------

Regular coaching and mindset thought pieces.

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Fortnightly interactive live sessions

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The Influworker Accelerator programme

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The Influworker Accelerator programme

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The Influworker Accelerator programme

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The Influworker Accelerator programme

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Control your destiny through mastering the ability to influence your surroundings.

Would you like a complimentary copy of our pilot publication 'Mastering Influence' in which we discuss the key ideas behind becoming an inhouse influencer?

Request now