THE IN-HOUSE INFLUENCER
A NEW VOICE WITHIN THE COMPANY NARRATIVE
The paradigm of influence, once built on power, authority and visibility, was revolutionised during the dawn of social media. The chase for share of voice no longer depended on who could shout the loudest or be most frequently visible. Consumers would create a dialogue with their favourite brands; seeking characterful interactions which humanised the buying experience.
But trust remained the characteristic that no marketer could artificially engineer – a quality that was ultimately transacted from a valued personality, and so the Influencer was born.
Parallels between brand and Influencer, workplace and personalities, reveal a cultural dimension fuelled by empathy. Here, traditional leadership models embrace a voice that places affinity over authority, enabling company conversations to emanate with greater richness. An independent voice that keeps the business engaging. Collaborating with leaders, distilling initiatives, building the internal community and making employees feel more invested in the textures of company life. They are Influworkers.
Influworkers distribute messages from all areas of the company, infusing the narrative with their own unique perspective and style of communication. This level of authenticity transforms workplace matters into a relatable and emotionally rich conversation involving all aspects of the business.
Result: A company-wide understanding of the company’s main talking points.
Emanating from within the employee community and not above it, the Influworker builds personal, functional and behavioural connections within the company by stimulating relevant conversational content, which tunes in to the business. This sense of belonging increases human connectivity and personal wellbeing.
Result: More valuable relationships develop across the company with less cultural division.
Understanding the company pulse enables the Influworker to manifest noteworthy content that aligns to the biggest company and worklife talking points. A master of curation, the Influworker will actively curate interviews, invite guest creators and distill soundbites and ideas from company announcements to create an engaging stream of content.
Result: There's greater emotional investment and better inclusion throughout the business.
Through their positive modes of self-expression, Influworkers set an aspirational standard of conduct that will inspire their coworkers. This inspires those around to ponder how far they can push their performance and benefit also from opportunities to increase their influence.
Result: A culture of progression, where confidence is high and employees are focused.
Additional content that explores the Influworker concept in greater detail can be found on various discerning social channels. Most notably is the powerful conversation EMBLAZE's Merlyn Jeffery held in collaboration with Career Confidence Coach, Gaurav Ashisha. Watch now >>
" ...So how is it that someone like me – in my late 20s, with few striking leadership qualities, working in the third tier of a credible professional services firm – has as much influence as the Chief Executive?"
A prolific health, motivation and mindset practitioner, Camilla introduces mentees to the intrinsic and extrinsic elements that contribute to a sense of self-esteem, unlocking any psychological barriers in the process.
With true influence hinging on delivery, Camilla teaches how to form persuasive and engaging written text and how to fearlessly present with vigour and authenticity.
Gain insights from the past:
Students will: Clarify their strengths, how to play to them and bring ease to their progression. Acknowledge their weaknesses, realise how to sidestep them and conserve their energy.
Find assurance from within:
Build essential habits:
Students will: Take on the lifestyle and mindset techniques of the Influworker – which will result in greater levels of creativity, fulfilment and wellbeing.
Redefine your capabilities:
"Hi, I'm a self image specialist, lifestyle coach, author, and practiced speaker. In my experience I have found that influence can get a company far, it's what attracts and secures the best opportunities and brings ease to big company objectives. I will lead students to become the most confident and influential version of themselves so they can serve others, and themselves, with their ability to communicate and unite."FOLLOW me on instagram
INFLUWORKER is an immersive worklife discovery experience which is set to shift the way in which we engage our internal communities. As with any innovation, there are bound to be some questions. As someone who has been close to the production of this initiative I invite you to get in touch with anything you'd like clarity on.contact me
Would you like a complimentary copy of our pilot publication 'Mastering Influence' in which we discuss the key ideas behind becoming an inhouse influencer?Request now