James Davis is the co-founder of 38 Degrees North and co-creator of the 38N Academy fitness and wellbeing platform, used by organisations to bring a sustainable, authentic and balanced approach to mental and physical health in the workplace. 

I am sick of witnessing the damaging affects of the inauthentic, dark side of the health and fitness industry. It’s leading people to yo-yo diet, try faddy quick fixes and be in a constant state of comparison and self-loathing.

It's my passion and purpose to make a significant shift against this exhausting, one size fits all, social media driven approach. It’s time stressed out, time poor people had access to balanced, knowledgable and sincere information - that doesn’t expect them to look like the latest instagram star.

I'm here to bring simple, effective ways to get your employees back in control - empowering them to know their worth and driving them to become all that they can be.
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